JLD-Studios’ Tips for Starting a Fashion Line: The Concept

JLD-Studios has launched a new blog series that takes you through the steps of creating a collection and starting a fashion line. Whether it’s the first time a company is bringing apparel to market or they are a seasoned brand, everything starts from an initial concept. Read on to learn more about getting started.

From demographic info to the trend direction it all comes up in this phase of development. We decided to create a line of activewear for Spring 2014. Over the next few weeks we’ll take you through the steps of bringing this collection to life. Today we are going to ask and answer a few important questions. First we set the mood.

Activewear Inspiration

Who is the target customer?
Our girl is between 18-24, exploring possible career paths and personal ambitions. She has a natural eye for fashion, so even when she is relaxing or exercising her appearance is important.

New Collection - Muse

Where/How is she wearing the clothes?
She is not hindered by convention. So while this is an activewear line she may just as easily wear it to the gym as mix and match the collection with jeans for a casual afternoon.

What key trends are we infusing?
Geometric, cut-out, and the juxtaposition between drape and fitted garments.

Trend Direction Spring 2013 Active

How will we use color, graphics, and prints?
Focus on pastel shades with black and metallic accents. Prints will be soft and organic to counterbalance the straighter lines in the silhouettes.

Throughout this process you’ll notice we used a lot of imagery. This is really important in conveying your point of view. As they say, a picture is worth a thousand words. So even if you are contracting a designer to help create your collection, being able to answer these four questions will get your collection started in the right direction.

To get more tips from the team at JLD-Studios, or to learn more about their services, visit JLD-Studios.com

Author: JLD_Studios

Jennifer Diana is Founder of JLD Studios in Portland, Oregon. JLD Studios is focused on the belief that you cannot produce a quality product without creativity, attention to detail, and technical knowledge

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